Signed by F/Malta, the brand features a replica of the glacier used in the show and other assets in the lounge
The show Crystal, by Cirque du Soleil, has arrived in São Paulo and will occupy the Villa-Lobos Park arena until October 6th and, as the company’s official sponsor in Brazil, Porto will be present at all points of connection with the public.
The brand activations are signed by F/Malta, which created a replica of the glacier that makes up the show and which is positioned in the central foyer, a space where spectators circulate. In the same location, there are also other Instagrammable points that reference the first show in the history of Cirque du Soleil on ice.
For the VIP Experience by Porto area, a kaleidoscope of mirrors was built with an LED panel in the background, projecting images that gain infinite movement and reflections while people pose. In addition, the space also has a Porto lounge with cell phone charging stations and lockers for spectators to use free of charge.
