Developed by Nacional Comunicação, the online and offline pieces emphasize the importance of the program
The Ministry of Health launched a campaign with the concept “The Popular Pharmacy is good for everyone”, created by Nacional Comunicação, with the aim of highlighting that treatments for hypertension, diabetes, osteoporosis, asthma and contraception are available free of charge to the entire population, in addition to bringing the news that treatments for high cholesterol, Parkinson’s disease, glaucoma and rhinitis are now also free.
The piece also highlights that, in addition to these benefits, there are discounts of up to 90% on other items and those who are part of the Bolsa Família program can collect all items free of charge and free sanitary pads, for those who need them most, through the Menstrual Dignity program.
With a light-hearted approach, both on online and offline platforms, the advertising pieces emphasize the importance of Farmácia Popular in the lives of Brazilians.
