Campaign includes actions on TikTok, Instagram, YouTube and Meta, as well as out of home media
TCL, official sponsor of the Conmebol Copa América 2024, has unveiled a new campaign focused on social media and coverage across Latin America, with the tagline “Time To GO BIG”.
The campaign uses content on TikTok and Instagram to generate interactions with the brand and its products. On TikTok, the strategy features a special filter that replicates the experience that a TCL TV can provide, being “transported” into the stadium. To amplify the initiative, the brand has partnered with a team of influencers from Brazil and countries such as Argentina, Chile, Peru and Colombia using the filter and the #TCLTimeToGOBIG hashtag.
On Instagram, the “TCL Arena” filter features various home environments with the brand’s products to accompany the Copa América, showing how each technology brings the consumer even closer to the ideal mood to watch their team’s games. With the “Mood Conmebol Copa América” filter, fans can portray their preparation for the game and the feeling of watching each match.
“Football, as a global passion, offers the brand a unique opportunity. That’s why we see major championships as showcases and, based on them, we structure campaigns to disseminate our brand strategy and reinforce our investment in providing unique and authentic experiences with our products. But it’s not just about sponsorships, it’s about building an emotional connection with fans and offering entertainment, in addition to the opportunity to connect with the brand and follow great moments on big screens,” says Dale Chen, marketing director for Latin America at TCL.
In addition to TikTok and Instagram, the campaign encompasses an integrated strategy that combines presence on channels such as YouTube and Meta, with ads on targeted portals and insertions in out-of-home media. Among other creatives with the same theme as the campaign, the brand has also engaged internal and external audiences with content for the website and e-commerce, as well as working on regional activations directly at the point of sale.
