Campaign includes film, actions with influencers and new visual identity for materials at points of sale
Britânia launched a campaign for hair dryers focused on the diversity of each person’s styles, highlighting the product’s features.
With the motto “With you in all your versions”, the piece features colorful and vibrant images that create a strong connection between fashion and style, in addition to showing how hair dryers have become allies in the beauty segment in recent years.
“We want every woman to feel confident and empowered to express all of her versions, whether with straight, wavy, short or long hair. We are reaffirming our commitment to valuing women’s individuality with technological and multifunctional products that offer a lot of practicality in their daily lives”, says Emanuelle Henche, marketing manager at Britânia.
In addition to the film, the campaign includes other actions such as the partnership with Viih Tube and Nat Mosca, which will contribute to the reach and engagement with the public. In addition, a new visual identity was also developed for point-of-sale materials with photos of different styles of women with a QR Code that directs to a personalized page, with content about the products, usage tips, among others.
