Campaign, developed by Africa Creative, features films for open and paid TV, streaming, social networks, portals and radio
Itaú Unibanco announced an awareness campaign against fraud and scams with the aim of educating the population about the main types of financial threats in Brazil.
With a multimedia strategy, the content, developed by the Africa Creative agency, covers issues about false sales and/or investments, Pix scams and card fraud. In total, there will be two films, which illustrate how these scams work, provide guidance on how to protect yourself and the preventive measures adopted by the bank.
“At Itaú, we prioritize the protection and trust of our customers. This campaign exemplifies our ongoing effort to keep them informed and protected, promoting transparency and combating scams and fraud,” says Renato Haramura, marketing superintendent at Itaú Unibanco.
The campaign includes films for open and paid TV, streaming, social networks, portals and radio.
