Campaign developed by Galeria.ag includes films, actions in the digital environment and with influencers, as well as out of home
Seara Gourmet launched a campaign with the aim of presenting a new sensory experience and valuing the entire process of innovation and product quality.
The campaign, created by Galeria. ag, includes an institutional film and two product films, which first highlight Seara Gourmet smoked mortadella. With the fork as the icon and under the concept “Only if it’s Seara Gourmet”, the first film begins by showing the artisanal production that characterizes the line. Next, it is possible to savor with your eyes the succulence of the ribs with barbecue sauce, the tenderness of the double-smoked mortadella and the texture of the Parma ham. At the end, the tagline appears: “There is the good. The great. And Seara Gourmet”.
“Galeria.ag is proud to launch this work that represents an evolution in Seara Gourmet’s positioning, and appropriates the gourmet qualification that is so proprietary to the brand, through the representation of a unique, extremely sensorial experience, with an appealing appetite in each scene, reinforcing the differentiation, superiority and premiumness of the brand and its products. In this campaign we also present an iconic element, the fork, which enters the scene as an important asset, for the presentation of the products”, explains Ana Coutinho, head of business at Galeria.ag.
Before being broadcast in the media, the news was announced at a “Secret Bar”, a branch of Guilhotina Bar, inside CASACOR 2024, with the presence of many guests, including actresses Juliana Paes and Thaila Ayala, actor Leandro Lima, and presenters Ticiane Pinheiro and Thiago Oliveira. The event activation was carried out by the agency ABLE2.
“Seara Gourmet is about this, the value of transforming ordinary days into unique moments. It’s not just about a product, but about a complete sensory experience. And it’s precisely this concept that is present in this campaign. We started with double-smoked mortadella, but other products will also be highlighted in the future,” says Tannia Fukuda Bruno, marketing director at Seara.
In addition to the films, the campaign includes developments in the digital environment, actions with influencers and pieces for out of home media.
