In an exclusive interview, Daniel Baccaro, director of the series, highlights the importance of the festival.
On June 13th, the world celebrates a rhythm that is synonymous with transformation and irreverence: Rock. Born around the 1950s, it was conceived through a combination of established genres, such as blues, country and jazz, and was driven by names such as Rosetta Tharpe and Chuck Berry, considered the fathers of Rock. For a long time, the African-American roots of the genre were suppressed, undergoing a whitewashing that popularized the rhythm among the white population and positioned Elvis Presley as the king of Rock. Despite Elvis’ great contribution to the genre, it is worth noting that the essential elements of Rock, such as the distorted electric guitar and a tune that excites listeners, emerged with Rosetta Tharpe.
In the following decades, Rock only grew and became stronger. The Beatles, The Rolling Stones, Bob Dylan, Janis Joplin and many others marked a new era for music. Each of them brought a unique style, responsible for adding layers to the genre, such as elegance, rebellion and freedom. These last two feelings were important for Brazil, which suffered a dictatorship from the mid-1960s to the mid-1980s. At a time when government measures prevented the free dissemination of culture and information, a feeling of indignation and revolt arose in part of the Brazilian population, resulting in the emergence of great stars such as Zé Ramalho, Raul Seixas, Gal Costa and (the one I admire a lot) Rita Lee.
Over the following years, Rock continued to transform the global music scene, with the emergence of subgenres such as heavy metal, punk and grunge. These changes and the desire of a new youth, greatly influenced by MTV (Music Television), to create something unique and intrinsic to the essence of the genre, directly reflected on the generation of musicians at the beginning of the 21st century, marking the beginning of the indie movement.
When this movement arrived in Brazil, new talents emerged with the desire to bring music to everyone. This is how the Street Rock festival was born, an event that has brought together people passionate about music in a public square since the early 2000s to present independent bands. With the aim of portraying the journey of this festival, stories that “can’t be found on Google” and the importance of music, especially national indie rock, Street Rock is gaining a documentary series for TV Cultura.
In an exclusive interview with ADNews, the project’s director and music lover, Daniel Baccaro, shared what the experience of producing the series, which is scheduled to premiere in the second half of this year, has been like.
“Music is like a structure. When we are assembling and editing the documentary, we are giving voice to people and this often causes the storyline and interviews to take another direction, and music helps with this during the editing process. In this way, we look for ways to make the narrative exciting through rhythm”, shares the director of the new documentary series.
As a venue that revealed great national bands, such as NX Zero and Dead Fish, at a time when social media was still rudimentary, Street Rock took on the role of the main promoter of these names that emerged in the 2000s. Driven by musicians and an audience that breathes the essence of Rock every day, the success of the festival can be seen through the average of 240 thousand people who attended its 26 editions. According to Baccaro, the documentary series about Street Rock could surpass this number, with 300 thousand people in the first episode of the series alone.
“This is perhaps the best moment for Street Rock. I intend to win over a relevant audience and shed light on this “New Brazilian Rock”, which came after Charlie Brown Jr. and O Rappa, without arrogance, but seeking to create something new”, says Daniel, referencing the “New Brazilian Cinema” to share his excitement about the new moment in national Rock.
The director also comments on his view regarding the lack of visibility of these independent bands in the mainstream media.
“In these times, promotion is essential, but from an anthropological perspective, there are no more hits. What is viral today will not be viral tomorrow. This whole artistic issue is more soluble and doesn’t last long due to the excess of information that exists today. The beauty of Street Rock is precisely the act of bringing talents to perform live and connect with the public. This energy of being in one of the world’s music capitals like São Paulo and performing is what drives artists. The format may have changed, but this desire to make music remains”, concludes the director.
In an era where everything is happening at once and art, as well as information, passes before our eyes (and ears) at every moment, Street Rock acts as a regulator of this out-of-rhythm atmosphere. The production by Daniel Baccaro, who has been following and enjoying the festival for over 20 years, paves the way for a revitalization of the Brazilian music scene. With the potential to please the various segments of the genre, from the most classic to the most independent, the event and the director’s passion for music can remind the “MTV orphans” about the concept that is in the DNA of Rock: the desire to materialize feelings of rebellion and passion.
Follow ADNews on Instagram e LinkedIn.
#ADDSomethingNew #ADNewsOficial #ADGroupBR
