The piece, signed by Fbiz, focuses on the red color of the liquid and has a strategy for social networks
H2OH! is promoting its new flavor, Pitaya and Lemon, with the launch of a campaign that aims to highlight the lightness of the drink.
The ad, created by Fbiz, focuses on the reddish tone of the liquid and positions the product as a driver of everyday freshness. The campaign had a media strategy led by Ampfy, in addition to creative developments in outdoor media, PR Stunt and digital content developed by The Juju.
“H2OH! has been in the Brazilian market for 18 years and we are proud of this trajectory and of how our consumers understand the brand, our differences and purpose. And it is with the objective of keeping this innovative DNA active and surprising our consumers that we introduce Pitaya and Lemon to the market, a flavor that reinforces the presence of lemon as part of H2OH!’s identity and brings pitaya to add even more flavor, lightness and color to our portfolio”, said Diego Bastian, Head of Marketing for H2OH!® in Brazil.
The communication will also feature a team of influencers who will be responsible for promoting the drink on social media, with names such as Mari Gonzalez, Julia Rodrigues, Bruno Gomes and Lucas Barreto.
