Research reveals shopping trends that are made close to the date.
Father’s Day is getting closer and closer, and it’s not just the public that values the date, but also retailers. According to data from a survey conducted by NielsenIQ GfK Brazil (2023), consumers are increasingly inclined to purchase high-tech products as gifts, taking advantage of the variety and quality offered by brands.
A behavior that has been identified on commemorative dates and in GfK research: during Father’s Week, consumers are buying more items and opting for more affordable prices, which indicates that people are looking for discounts on seasonal gifts.
Last year, the date was the 6th largest in revenue, 5th largest in volume and 4th largest in average price.
“Considering that consumers are increasingly looking for gifts that will make their father’s day, it is clear how important it is for retailers to prepare to attract the end consumer with promotions, such as ‘buy one item and get a second one as a gift’, in addition to investments in digital marketing, loyalty programs and a wide variety of brands and products in stock”, says Alexandre Della Volpe Elias, CMO of Grupo Rcell, one of the largest technology distributors in the country.
One trend identified is that physical purchases stand out during Father’s Day, while marketplaces stand out in terms of value and volume, due to the greater variety of products and more competitive prices. The data shows that “figital”, which combines the intersection between the physical and digital worlds, is necessary for these dates and that on Father’s Day, 24% of purchases are made online, 32% in person and 44% in figital.
Another important piece of data highlighted in the surveys is that, during Father’s Week 2023, buyers valued the brand, price and practicality more, prioritizing a faster journey. Purchases have been made increasingly closer to the event, when the promotional volume also increases: 38% buy during Father’s Week, 33% the week before and 29% two weeks before.
Several categories are growing both during Father’s Week and year-to-date. Shavers, Mini/BT Speakers and tablets are opportunities with the greatest affinity for the date, according to the data.
“The demand for these products reflects a growing trend among consumers to seek items that combine innovation and practicality. Our mission is to continue offering high-quality products that meet the needs and expectations of our customers throughout Brazil,” says Alexandre.
By assessing consumer trends for the date this year and the different styles of fathers, Rcell has selected some products that are excellent choices for gifts for fathers. Find out what they are:
For the party dad – Mini System LG XBOOM CK43N – R$1.150,56
For parents who love to party, the new LG XBOOM CK43N Mini System, with 220W of power, is the ideal compact solution for enjoying your favorite songs from your smartphone without losing sound quality. Inspired by the design of professional DJ tables, the device offers the Multi Bluetooth function, allowing the pairing of up to 3 mobile devices simultaneously, without the need to disconnect one to connect another.
Para o pai gamer – PlayStation – Pulse Wireless Headset – R$929,91
For parents who enjoy having fun with their children, the technological headset with realistic and immersive audio with planar magnetic speakers, which offer precise sound and deep bass, is an excellent option. The technology PlayStation Link provides low-latency wireless connectivity, allowing for easy switching between devices. The AI-enhanced noise-canceling microphone ensures clear communication, even in noisy environments.
For the vain father – Wahl – Style 2 in 1 Bivolt Hair Clipper – R$389,90
For parents who are concerned about their appearance, the Style 2-in-1 Cordless Hair Clipper is a practical and versatile solution to enhance your personal care routine. Inspired by convenience and efficiency, the clipper allows you to create different styles of cuts, ensuring a well-groomed appearance every day, without complications.
For the modern dad – Smartwatch Samsung R390 FIT3 – R$549,00
The Galaxy Fit3 is the ally of modern parents seeking comfort and style. Inspired by practicality and well-being, its aluminum design is ergonomic and elegant. With a colorful and interactive display, it monitors your sports practices and health, automatically detecting 6 sports modes and offering 101 programmable types. In addition, it has advanced sleep quality control, fall detection and SOS alert, ensuring a healthier and safer life for parents who are always on the go.
It lasts up to 13 days on a single charge, is lightweight and lets you switch songs, check calls and send text messages right from your wrist.
For the Connected Dad – Motorola – Smartphone Moto G54 5G 256GB Grafite – R$1.259,10 or Samsung Galaxy A55 5G Dual SIM 128 GB – R$1.835,10
The Moto G54 from Motorola is the ideal smartphone for connected parents looking for high performance and efficiency in their daily tasks. Inspired by the traditional Moto G line, it offers 256 GB of internal storage, perfect for storing photos and videos of special family moments. If you need more space, you can add up to 1 TB with a microSD card⁵.
Its 50 MP camera with Optical Image Stabilization (OIS) captures sharp images, even in low-light environments, in addition to recording fluid videos. As for performance, the Moto G54 has an Android 13 operating system and a Dimensity 7020 processor, ensuring an uninterrupted experience in activities such as games, videos and high-quality movies. It also has 8 GB of RAM and a Turbo Power charger.
O Samsung Galaxy A55 is a smartphone that combines elegant design with advanced technology, offering a complete experience to users. One of the main features of this device is its impressive triple rear camera of 50 MP + 12 MP + 5 MP, which allows you to take detailed and vivid photos in any environment. In addition, it has 8 GB RAM, 128 GB internal storage, 32 MP front camera, 6.6-inch Super AMOLED screen, Exynos 1480 processor, 5G connection and NFC, a technology that facilitates contactless payments and makes everyday life even more practical.
*Capa photo: iStock
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