The journalist Leonardo Araujo has just launched the C4V3 agency in the Brazilian market, a new proposal in the communications sector that aims to connect companies and media outlets in a more authentic way and aligned with the values of each business. C4V3 was created with the mission of telling genuine stories and offering a platform for businesses that have not yet found space in the major media outlets.
“There are some established paradigms in the PR market that need to be looked at more closely. Why do we always see the same sources giving interviews? Why are the same agencies always appearing? The same production companies? It’s not the media outlets’ fault, but rather a biased view that “this isn’t for me”. Wrong. PR is for everyone who has something to say”, explains the journalist.
With extensive experience in the corporate communications sector, Araujo highlights C4V3’s commitment to paving the way in the press for businesses worthy of attention.
“Stories that have never been told, but that deserve to be featured in major newspapers. It’s not just press relations. These are stories that change the reality of the market,” he adds.
Before founding C4V3, Leonardo Araujo held the position of Corporate Communications Director at Publicis Groupe, where he led teams responsible for major advertising campaigns for renowned clients such as Honda, Bradesco, Nestlé, Heineken and Disney. His career also includes stints at the agencies Giusti and Image 360, as well as leadership positions in media outlets. trade publicist, covering important festivals such as Cannes Lions and El Ojo.
“Every company has a unique and valuable story to tell. At C4V3, we are working to ensure that “tomorrow is not just yesterday with a new name,” as our motto suggests. And it is not enough to make a difference in the world, we need to communicate it,” concludes Leonardo Araujo.
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