Campaign, developed by XP’s in-house agency, MGNT and Octagon, includes a film for pay TV, out of home media, social networks, among others
XP, official sponsor of the Brazilian Olympic Committee (COB), launched the #FechaComOBrasa campaign with the aim of reinforcing the brand’s commitment to investing in the country’s elite athletes.
The campaign, developed by XP’s in-house agency in partnership with MGNT and Octagon, includes a film recorded with athletes and investment advisors, which draws a parallel between the “elite of Brazilian sports and the elite of financial advisory”. The ad shows athletes and advisors closing vests, one of the brand’s symbols, in an analogy to XP’s commitment to sports. As developments, shorter films will also be aired, reinforcing the diversity of the product and service offering, such as credit cards, investments, global accounts and cards, and the new point accumulation feature on credit cards, in addition to Investback.
“In this campaign, which will be one of the biggest of the year, we renew XP’s commitment to transforming Brazilian sports. We are leaders in the financial market and share a series of values with our Olympic athletes: discipline, focus, resilience and the firm conviction that records exist to be broken,” says Lisandro Lopez, CMO of XP Inc.
The strategy includes films on pay TV, out-of-home media, activations in Brazil and France, content on social media, among other relationship actions.
