Instituto C&A launched the platform “Feel the Flow in Fashion“, in partnership with Feira Preta and Pretahub, which aims to connect 20 Afro-entrepreneur brands throughout Brazil.
According to the note sent to the press, the brands were selected from among 379 applicants for the Afrolab Fashion by Instituto C&A program, which was mentored by C&A professionals and workshops with some names in the fashion world, such as stylist Isaac Silva.
The rapper Karol Conká is one of the supporters of Sente o Flow na Moda and, in an action made possible by the Suba agency, participated in the launch of the campaign last Tuesday (30th), through a video in which she presents some looks and invites the audience to check out the creators gallery.
“Fashion is a very important subject for me, an artistic expression tool to which I pay special attention. And, as a black woman, I was even happier with the invitation to participate in the action, and thus be able to help make new black talents visible”, said the singer.