Piece, created by Rethink, plays with the similarities between the characters’ costumes
Heinz has teamed up with Marvel for an action that aims to promote the release of the film “Deadpool & Wolverine”, which hits theaters on July 25.
The piece, created by Rethink and titled “You Can’t Unsee It”, plays on the similarities between the characters’ costumes and the brand’s ketchup and mustard packaging. The video ends with the phrase “Deadpoll & Wolverine it has to be Heinz”.
The campaign will include social media, online videos and in-store displays in North America. In addition, the brand will also launch collectible and limited edition items.
The campaign also includes activations in the USA, Canada, Mexico, China, Australia, Brazil and other countries.
