Until July 21st, R$5 from each Girabox sold will be donated to support projects in the Northeast backlands.
O Giraffesthe largest full-service food franchise in Brazil, announced the ‘Girabox do Bem’ campaign, a special partnership with the institution Friends of Good. From today (15) until July 21, when purchasing a ‘Girabox’, Giraffas will donate R$5 to Amigos do Bem, directly contributing to projects that transform the lives of thousands of people in the Northeast backlands.
The campaign takes place in celebration of International Friendship Day, celebrated on July 20th.
“Last year, approximately 6,000 Giraboxes do Bem were sold, and with that, we were able to donate around R$30,000 to the institution. This year, the intention is to double these numbers and reach more people for the cause. Giraffas wants to spread solidarity and show that doing good is everything,” says Luciana Morais, Marketing and Trade Director at Rede Giraffas.
The partnership, which has now lasted five years, continues to strengthen the commitment of both organizations to promoting social inclusion and sustainable development.
The Girabox do Bem consists of two sandwiches, two portions of fries, two breaded chicken fillets and two drinks for a promotional price. In addition to providing a complete gastronomic experience, the initiative aims to support and contribute to educational projects, job and income generation, access to drinking water, health care and improvements in housing conditions in the Northeastern backlands.
*Cover photo: Disclosure/Giraffas
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