The CX Trends study also shows that 84% of consumers participate in loyalty programs
Octadesk, in partnership with Opinion Box, published the CX Trends 2024 study revealing that loyalty programs, or rewards programs, stand out as a powerful strategy to retain customers and encourage them to continue purchasing from a given company.
The study shows that 76% of consumers are more likely to buy from companies or brands that offer loyalty programs. In addition to rewards, participating in loyalty programs can speed up and simplify the purchasing process, as many companies store information, allowing customers to complete their orders quickly.
“Consumers want to accumulate points that can be exchanged for incentives. Therefore, it is essential to offer a reward that truly delights the customer”, says Rodrigo Ricco, founder and director of Octadesk.
The survey also highlights that 84% of consumers participate in company or brand loyalty programs, even if only occasionally, and only 16% said they rarely or never participate. Among the main reasons that encourage participation in loyalty programs, 37% of consumers pointed out the ease of accumulating rewards, 41% exclusive discounts and 49% prefer to accumulate miles or points for travel.
Regarding the most valued type of reward or benefit, 61% mentioned points that can be exchanged for rewards, 44% discounts on future purchases, 43% access to free products or services, 29% gifts or presents, and 14% access to exclusive events.
