Signed by We, the piece will be advertised on TV, social media, OOH, radio, digital platforms and merchandising campaigns.
BYD is launching the BYD Song PRO with a campaign that aims to show that, with a car, distance is no longer an excuse.
The ad, signed by We and produced by Cine, shows a young man who lives an intense work routine and, one night, decides to go to the beach to surf with his best friend. At the end of the commercial, the film reveals the friendship between son and father, played by chef Alex Atala, an influencer for the brand in Brazil. The audio was handled by Satélite.
In the campaign, Atala represents the profile of a BYD Song Plus, while the young man has a BYD Song PRO. With young people as the main target audience, the campaign for the new BYD Song PRO aims to highlight the excitement of unexpected trips and the pleasure of experiencing new adventures.
The 30” film aired on “Domingão do Huck”, on TV Globo, last Sunday (7), and the extended version will be shown on the social profiles of BYD and the brand’s influencers.
The campaign will also be broadcast on OOH, radio, digital platforms and special merchandising actions.
