Signed by GUT São Paulo, the piece tells the story of the brand’s trajectory to the present day and is being advertised on TV, OOH and social media.
Skol is celebrating its 60th anniversary with the launch of a campaign that highlights the brand’s ability to transform ordinary moments into different experiences, generating stories and good memories.
The piece, signed by GUT São Paulo and entitled “60 years descending round”, shows the different moments of the brand in the country, from its arrival to the present day.
“Celebrating Skol is, in fact, celebrating the stories that Brazilians have experienced with the brand. It is celebrating each story told on the yellow chair and each toast made under the yellow umbrella. The brand’s reason for existing is to invite people to live their lives with ease. And, for us, living life with ease is allowing yourself to have stories to tell,” said Nayara Rampim, Skol’s Marketing Director.
The campaign will feature TV, OOH and content inspired by the public’s memes on social media.
“Skol has this ability to transform ordinary, everyday moments into epic experiences, into stories that you will want to tell later. We were inspired by this fact and by real stories to show how the brand plays an important role in our culture,” added Charles Faria and Gabi Marcatto, creative directors at GUT São Paulo.
