The action is the first signed by Artplan, the fast food chain’s new agency
Actress Christiane Torloni’s famous catchphrase, “Today is Rock’s day, baby” became “Today is Bob’s day, baby”, a campaign launched by the fast food chain that aims to reinforce the brand’s presence at Rock in Rio.
This is the first campaign created and planned by Artplan, Bob’s new advertising agency, in which advertising pieces were produced that will be broadcast in various media throughout Brazil, in addition to three films that show the actress using her revamped catchphrase to engage the public to participate in the promotion and go to the festival.
The film is produced by ÇaVa Produções and the audio is the responsibility of Blend Áudio. It will be broadcast on the main open TV channels in the country and on digital media.
