Executive arrives with the objective of consolidating Zamp as a house of brands and increasing the visibility of the brands already operated by the company
Zamp, the master franchisee of the Burger King and Popeyes brands in Brazil, announced the hiring of Igor Puga as the company’s CMO.
One of the executive’s goals is to consolidate Zamp as a house of brands, increasing the visibility of the brands already operated by the company, as well as others that may enter its portfolio.
Igor Puga is a journalist who spent eight years at Santander, as well as at the agencies Publicis, JWT, Africa and DM9, where he was vice president of integration and innovation until 2016. He was a partner in the TBWA group in Brazil, founding the digital agency ID\TBWA, where he worked for eight years. Igor also worked at iG and Terra and was vice president of CENP.