In this role, the advertiser will have the mission of bringing an external vision focused on the creativity and innovation of the business.
Anacouto announced that Marcello Serpa will occupy the agency’s advisory position, previously occupied by Diego Barreto, CEO of iFood.
In the role, Serpa will have the mission of bringing an external vision focused on creativity and innovation to the business.
“His agnostic and independent vision, combined with his vast experience in creative innovation connected to business, will contribute to the sustainable growth of the agency’s clients. We are excited to welcome Marcello Serpa as our new advisor,” said Ana Couto, CEO of the agency.
Born in São Paulo in 1963, Marcello began his international career in Germany in 1983, where he studied graphic arts and began working as an art director in prominent agencies. Upon returning to Brazil, he consolidated his career in agencies such as DPZ Rio, DPZ São Paulo and DM9DDB and, in 1993, joined AlmapBBDO, where he worked as a partner and general creative director alongside José Luiz Madeira until 2016.
Serpa left the agency in 2015, but continues to share his knowledge in the advertising field, whether working with agencies or mentoring new professionals. His new position at Anacouto marks an important chapter for the agency and strengthens the branding area in Brazil.
“I am sure that I will be able to contribute a lot in this new role, positioning the agency at an even more special level than it already is,” added Serpa.
The advisory board group is formed by executives Maria Silvia Marques Bastos, Fernando Chacon and André Shinohara.
