Brand will promote experience with refillable coffee in the edition celebrating the festival’s 40th anniversary
3 Corações announced its presence for the third consecutive edition of Rock in Rio, on the 13th, 14th, 15th, 19th, 20th, 21st and 22nd of September.
The special edition celebrates the festival’s 40th anniversary and 3 Corações will promote a refillable coffee experience. In 2022, 3 Corações served more than 160 thousand doses of coffee throughout the event.
“We are excited to be back in the City of Rock! Our purpose as a brand is to transform simple moments into memorable and meaningful experiences. We believe in the power of coffee to bring people together and to be a factor of self-expression, especially for young people. 3 Corações strongly believes in the power of encounters and music – just like coffee – is a powerful ally for experiencing and celebrating special occasions”, says Anderson Spada, head of marketing at Grupo 3corações.
