Campaign, signed by 302.estudio, has a dissemination strategy that includes a plan that includes online and offline media
Hering announced the launch of its Father’s Day campaign starring Bernadinho and Bruninho, coach and athlete of the Brazilian volleyball team.
The piece, signed by 302.estudio, has the motto “Being a father is a high-performance sport” and reinforces that being a father is more than a title, it is an opportunity for self-discovery and a dive into one’s own soul to raise a child.
“For Hering, Father’s Day is an opportunity to celebrate a relationship marked by daily construction that takes shape through presence. Bernardinho and Bruninho are perfect examples of this unique relationship, in which the partnership goes beyond the courts and is reflected in family life. A story of heritage, respect and pride that is very much in line with our brand. Without forgetting the influence of sports on fashion that guides behavior and influences generations, something we are always connected to,” explained Victoria Toni, Hering’s brand director.
The campaign’s advertising strategy includes a plan that includes online and offline media. In addition to the brand’s proprietary channels, the communication will be broadcast on YouTube, TikTok and OOH in the main squares, with bus stops, digital clocks and parks.
“Succession reinforces the continuity and strength of a tradition. At Hering, I represent the sixth generation leading the company with the same passion and innovation that have always defined our history. In the same way, Bernardinho and Bruninho show how the legacy can be passed on, with each generation enriching it with their own contributions and perspectives. This year, the connection is even more special, as the final of the great global sporting event takes place precisely on Father’s Day”, added Thiago Hering, CEO of Hering.
