Platform joins the festival to offer playlistexclusive stage, ticket giveaway and more.
After the success in 2023, the streaming musical Deezer announces again partnership with Country Circuit 2024, a traveling country music festival that takes place in several cities in Brazil, with shows by the biggest names in the genre. In this edition, the platform will feature a contest for users, an action with Superfans, an exclusive brand stage, karaoke, playlist official and much more!
Deezer will be present at three events on the circuit, namely the Festa do Peão de Boiadeiro de Barretos, from August 15 to 25, the Jaguariúna Rodeo Festival, from September 20 to 28, and the Caldas Country Festival, on November 15 and 16.
“Every place that hosts a stage of the Sertanejo Circuit becomes a hub of cultural and economic effervescence. This movement not only strengthens the local economy, but also attracts the attention of people from all over the country to cities in our interior,” says Ludmila Ximenes, Commercial Director of the DVT Group.
In partnership with Free marketthe platform also announces the draw for 10 pairs of tickets for each of the three events, totaling 30 winners who will have access to the VIP area, transportation, accommodation and transfers, as well as an experience close to the artists on the lineup.
The promotion, which began on July 11, is aimed at subscribers of Mercado Livre’s benefits program, Meli+, with an activated Deezer Premium account. All information and rules are available on the official website deezernocircuitosertanejo.com.br, where users can choose, at the time of registration, whether they want to compete for just one event or all of them.
In addition to the raffle, Deezer has prepared surprises for Superfans, such as access to an area close to the main stage and the VIP area. During the events, there will be karaoke on the big screen for everyone to sing along. The Deezer Stage, attached to the main stage, will return to allow artists to move between stages.
And for those who already want to start preparing for the events, Deezer also has, for the second consecutive year, the playlist official Sertanejo Circuit, with the main hits of the event.
Impact of the Sertanejo Circuit
The Sertanejo Circuit has established itself as the largest concert platform in the country, with more than 400,000 people in the arenas and 45 million viewers on television in 2023. The 2024 edition, already halfway through the program, attracted 705,000 people to events such as ExpoLondrina, Ribeirão Rodeo Music and Pedro Leopoldo Rodeio Show. The event has major partners and is broadcast live on the Multishow channel and Globoplay, with highlights on TV Globo.
“The Sertanejo Circuit is a phenomenon that goes beyond shows and becomes a cultural movement, uniting thousands of people with the same passion for sertanejo music. It is an experience that grandly celebrates a strong aspect of the national identity, which is sertanejo music and everything that involves it”, says Harry Racz, director of Assets and Partnerships at Ambev, the company that heads Together, which organizes the Sertanejo Circuit in partnership with Diverti.
*Cover photo: Disclosure/Deezer
Follow ADNews on Instagram e LinkedIn.
#ADDSomethingNew #ADNewsOficial #ADGroupBR
