A Metaowner of Instagram, Facebook and WhatsApp, reported last Wednesday (17) that it stopped using generative artificial intelligence resources in Brazil after the National Data Protection Authority (ANPD), linked to the federal government, determined that big tech suspend the collection of user information to train its AI system.
Generative AI is capable of creating content, as is the case with ChatGPT. It can create texts, videos, images and programming codes. One of Meta’s most popular AI features in Brazil is the WhatsApp sticker creator, which creates original drawings based on brief text instructions. The feature is no longer available.
Meta had planned to launch Meta AI in Brazil in July, an assistant integrated into Facebook, Messenger, WhatsApp and Instagram that could generate images and create text. With more than 200 million people, Brazil is Meta’s second-largest WhatsApp market in the world, behind only India.
In June, in its privacy policy, Mark Zuckerberg’s company planned to train its AI with information from users posted on social media, such as photos and texts. However, this raised questions from the ANPD, which asked for the end of this policy. The agency also asked for a fine of R$50,000 per day “due to the imminent risk of serious and irreparable damage or damage that is difficult to repair to the fundamental rights of the affected data subjects”.
Now, the new document, valid since July 9, removed the points that dealt with the use of data on social networks to train Meta’s generative AI.
*With information from Exame/ Cover photo: Disclosure/Meta
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