Product was created with the aim of connecting the brand with young audiences during moments of socialization
Schweppes Premium Drinks has changed its name to Schweppes Mixed and announced its new ready-to-drink drink for Rock in Rio, which will take place in September this year, at Cidade do Rock, in Rio de Janeiro.
The product, which also features new packaging, was created with the aim of connecting the brand with young audiences during socializing moments and will have Gin & Tonic, Spritz, Citrus Vodka and Pink Gin & Tonic flavor options.
“We are very excited about the launch of our new packaging. It represents the evolution of our brand, which is always seeking to reinvent itself and connect authentically with young adults. We want to be present in people’s moments of meeting and socializing, and Schweppes is the perfect ‘mix’ for this,” said Camila Freire, Director of the ARTD (Ready-to-Drink) Category at Coca-Cola Latin America.
This will be the first time that the festival, which attracts 700,000 people, will feature a ready-to-drink brand.
“Offering ready-to-drink drinks not only expands the range of choices for the public, but also enriches the event experience. This trend reflects a search for convenience and quality, where participants can enjoy creative combinations and unique flavors. By including a variety of drinks, organizers bring a new appeal to festivals,” reinforced Camila.
