With business expansion and multimedia operations, Raça relies on literacy and brand consultancy services
Raça has become a communication ecosystem reinforcing the Raça Brasil title, in a partnership with an unprecedented model with LePub.
Publicis Groupe Brazil agencies can now count on literacy and consulting services offered by Raça, both for internal projects and for clients, with the aim of generating a transformative impact on the campaigns created by the Group’s agencies, in their relationships with clients and in the entire market. In return, they support Raça’s business growth with communication and strategic thinking services.
“‘Viva La Différence’ is a basic pillar of our work, which has been implemented worldwide for decades and which prevails even at times when the diversity agenda seems to be fading on other fronts. For us, this is a perennial struggle,” says Gabriela Onofre, CEO of Publicis Groupe in Brazil.
Raça Brasil will expand the educational role it plays, giving visibility to the racial debate with multimedia productions, podcasts and television programs, all produced from a new studio, which should also support the brand’s work with new clients.
