Company talks about significant growth in the first half of the year and reveals plans for the future
We Super OOH has established itself as a reference in the Out-of-Home (OOH) advertising market with a 100% digital inventory. With high-quality LEDs and a strong partnership with the advertising market, the company stands out for its innovation and visual impact. Our commitment to excellence positions us as the largest vehicle in the Digital Out-of-Home (DOOH) segment in large formats and icons.
The first half of 2024 was marked by significant growth for We Super OOH. Since the launch of the São Paulo Belt last year, followed by the conquest of the Brasília street furniture clocks this year, the company has recorded a 30% increase in revenue compared to the same period in 2023.
“The ten LED panels strategically positioned on the main access roads to the capital of São Paulo, which we call the São Paulo Belt, have been one of our products that has attracted the most new advertisers since their launch in June last year and has opened many doors for us in advertising agencies. In addition, our most profitable operations include Fortaleza, Campo Grande, Brasília, Porto Alegre, among others,” explains Loli Argello, CCO of We Super OOH.
The high-definition panels project 860 insertions per day and generate 114 million impacts per month, or more than 1.2 million per day. Paramount, BYD, Detran, Jovem Pan, Opus, Sest/Senat and Estrela Bet were the first brands to sign contracts to use the panels that project digitalized vignettes.
In addition, We Super OOH reveals that the recently acquired clocks on Brasília’s street furniture should further boost the company’s results in the federal capital. “We recently expanded our portfolio with the digital inventory of Visuplac, a company with over 30 years of experience in the federal capital market. Visuplac is recognized for its street furniture and billboard assets, including the famous “clocks” that, in addition to advertising, inform the time, date and temperature on the city’s main roads,” adds Argello.
With this partnership, We Super OOH now has 11 faces between panels and icons in the Federal District, in addition to 132 clock faces in the main administrative regions of Brasília. “This is a great reinforcement in the coverage of the We brand, which is becoming increasingly strong in the outdoor media segment on the national scene. This is a great achievement for the growth of our media inventory in a location of extreme strategic importance”, says Argello.
The aim is for the clocks to further amplify the reach of campaigns broadcast in the area, where We Super OOH also has two of the largest panels in Latin America: Boulevard Live and Highline.
With the recent addition of street furniture clocks from Brasília to We Super OOH’s portfolio, expectations for the second half of the year are even more promising. Argello also has some news to share: “The main news for the second half of the year will be the launch of our operations in Rio de Janeiro, Salvador, Florianópolis, among other locations, where we have acquired some interesting properties that we will soon announce. All investments are focused on creating inventory that promotes digital transformation in the way OOH advertising is planned, and also through Programmatic Media (pDOOH), which we are constantly growing.”
Looking ahead, We Super OOH believes that in the coming years, the evolution of the OOH market will be marked by several innovative trends. Digitalization and interactivity will continue to advance, allowing for greater flexibility in content display and greater engagement with audiences. Technologies such as geolocation and data analytics will be crucial for personalizing OOH ads, making them more relevant to specific audiences and opportune moments.
Furthermore, the integration between digital and OOH campaigns will be increasingly explored, creating more consistent and impactful brand experiences. The ability to measure the impact of OOH campaigns through advanced analytics will be essential to justify investments and optimize strategies.
These trends point to a promising future for the OOH market, where creativity, technology and data analysis will be essential for the evolution and delivery of more effective and relevant campaigns. We Super OOH declares that it is ready to lead this transformation, offering its clients innovative and impactful solutions that redefine outdoor advertising in Brazil.
