Fifth episode of the series with the winners of MMA Smarties welcomes executives from LinkedIn and the agency R/GA
AR/GA and LinkedIn were the guests of the fifth episode of the series ‘Smarties: Effective Creativity and Business Impact’, which brings together the winners of MMA Smarties Brasil 2023.
‘Your Future in the Stars’ is the name of the case whose main proposal was to attract to the corporate social network the public that will make up 30% of the workforce by the year 2030.
Editor do propmarkVinicius Novaes spoke with Maria Fernanda Buchala, International Product Marketing Manager at LinkedIn, and Karina Corchs, VP of Strategy at R/GA, at the MMA Latam Studio.
Impacted by the pandemic, Generation Z was having difficulty entering the market. And how to bring these young people, who are more interested in short videos from other social networks, closer to that corporate space? The solution was to find something that was part of their universe.
