A few decades ago, thinking about design would automatically lead us to think about expensive college courses or complex tools full of buttons that we need a course to learn how to use. Well, nowadays it’s still not that different. That’s where the Canva walk in.
Canva is a company of design e creativity created on January 1, 2012 in Sydney, Australia. The purpose of the tool is to create graphic design pieces in custom templates for social networks, banners, infographics, wallpapers and even bookmarks. Basically any kind of format is available.
In numbers, approximately 8.5 million presentations are created on the platform per day. In addition, Canva’s differential is precisely the factor responsible for its recognition: simplicity. No interfaces that seem too complex for laypeople or elaborate keyboard commands. Everything is very dynamic and explanatory, which attracts medium enthusiasts who want a beautiful and attractive graphic piece without the despair that other tools can cause.
Despite not being the most complete when compared to others like Adobe Illustrator or Photoshop, Canva successfully fulfills its purpose for most users. In addition, because it is so popular, the platform creates Tendencies of design that are incorporated and seen in various communication sites, such as Instagram.
To better understand the functioning, impact and trends that this market generates, we talked to Robert KawalskiHead of Product do Canva na Austrália.
Does Canva have space among other more established design platforms like Photoshop?
According to Rob, “Canva is an intuitive platform that allows people to create, collaborate and publish everything from presentations to social media posts, videos and printed materials, without the need for complex and expensive software.”
“This has proved incredibly useful for distributed and remote teams who need to quickly create new brand looks for different platforms, regions and languages. Professional designers are often Canva’s biggest advocates, as they can help non-designers create brand assets without constant practical support.”
How can Canva be a kick-start for design beginners?
“Despite the broad scope of the platform, Canva maintains a familiar and seamlessly integrated interface. That means you can learn to design using one format and then easily transfer those skills to other types of design,” he explains.
In addition, another factor pointed out is the accessibility of Canva to its users. Kawalski states that “Canva is also available on all major platforms including Web, Desktop, iOS and Android, which means it can still be accessed by those without powerful hardware. The free version offers everything most people need to design too.”
What are the most used design templates?
The trends are also pointed out as a must among those interested in design. Clothes, posts, campaigns… everything is affected! With millions of active users, Canva can also act as a compass of what’s pleasing to the eye.
“Some of our most popular design types include social stories and static posts, presentations, videos, and custom design types from users themselves. On average, we see 8.5 million presentations and 6 million videos created each week.”
Can users get a preview of what’s to come in the design world through the platform?
“We believe that visual communication and design are universal, and Canva is the only end-to-end platform that spans the entire journey – from creation to collaboration and publishing,” says Rob.
With this end-to-end integration, visibility ends up being greater among consumers, who use their creations as inspirations for what can be strong in the future.
Are there design trends in 2022 that can be created using Canva?
Kawalski pointed to video as a tool with great potential in the universe businessnot just restricted to TikTok dance videos or entertainment.
“People already use video widely at home, encompassing everything from YouTube style videos, TikTok and Snapchat posts to snacks, short video messages and more. But video can be just as relevant in the workplace, whether it’s driving areas like team building, customer relationships, employee engagement or productivity.”
Still, not everything is rosy along the way. Software that is more established on the market is still gaining preference from larger companies. That doesn’t mean Canva doesn’t have a future. In some online job portals, the platform already appears as an option for computer experience and creation tools – so why not try it?
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