Laura Florence will be responsible for overseeing creative direction and developing marketing solutions
Rise & Run has announced the arrival of Laura Florence as Chief Creative Officer (CCO).
In partnership with President Linda Bennett, the executive will oversee the creative direction of the agency and its client brands, developing multichannel marketing solutions that combine strategy, creativity and technology.
“We are thrilled to have Laura join us at this pivotal moment for Rise & Run. Laura’s experience in the pharmaceutical and consumer industries, passion for innovation and commitment to mentorship align perfectly with our bold ambition and desire to challenge the status quo in healthcare marketing,” said Bennett.
Over three decades, Laura has worked with major brands and giants in the pharmaceutical and consumer industries, including Kimberly-Clark, Mondelez, Procter & Gamble, Nike, Jeep and others.
“I’m thrilled to be joining Rise & Run, working closely with Linda and the entire agency team to continue the incredible work they are doing for our clients and their brands. I look forward to leading my team as we create authentic narratives that connect with patients and healthcare professionals,” added Florence.
