In partnership with FreeCô, Porta dos Fundos launches talk show 'Shit Talk'

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O Back doorin partnership with FreeCôhas just released the talk show ‘Papo de Merda’, a new talk show on his YouTube channel. Presented by Ed Rangethe program features Fábio Porchat in the first episode, answering new and unusual questions. The first season will have four episodes, each lasting 20 to 25 minutes, and has the collaboration of the agencies Nose and Dona Neia.

The ‘Shit Talk’ is a talk show that takes place in the bathroom, a setting that represents intimacy and moments of introspection. The interviewees share difficult and tense moments in their lives, such as complicated relationships, frustrating jobs, projects that went down the drain and, of course, their opinions on bathrooms and tips on how to get out of embarrassing situations.

“It is my dream to see a talk show becoming reality, with an idea different from anything I’ve ever done. I hope people have as much fun watching it as I had filming it,” celebrates Ed Gama.

The program also features new segments such as ‘Passando o Fax’, where the interviewee answers questions from followers; ‘Ping Pong da Vergonha’, with quick questions; and ‘Charutinho, Bolinha ou Bosta’, in which Ed Gama chooses three personalities and the guest must say which one fits best in each category.

“We are very excited about this project. We believe that with humor and creativity, we can break taboos and promote our products in an innovative way. The program will be widely publicized on social media and digital platforms, and for us, the goal is not only to strengthen the FreeCô brand, but also to increase awareness of the new products: the FreeCô Seat Protector and the Free Wipes Pós nº2, highlighting their hygiene and practical benefits”, says Guto Cunha, Marketing Director at FreeBrands.

‘Papo de Merda’ airs weekly, on Mondays, always at 6 pm, on the Porta dos Fundos channel on YouTube. In addition to Fábio Porchat, the guests of the first season include Hélio de la Peña, Lexa and the couple Sophia Abrahão and Sérgio Malheiros. Check out the first episode of the program below.