The piece aims to reinforce the way OOH connects Brazil and celebrate the work carried out over the years with its partners
CHICOOH+ is celebrating its second year of operation in the advertising market with the launch of an institutional campaign.
Based on the motto “Coohnectando o Brasil”, the piece aims to reinforce the way in which OOH connects Brazil and celebrate the work carried out over the years with its partners.
“In 2023, we will work on campaigns in 23 states, in addition to the Federal District, and we will also strengthen our presence with brands in Argentina and Mexico. Outdoor media is capable of connecting the entire country and the hyperlocal at the same time, with creativity and media planning being essential allies to connect from the north to the south of the country,” explained Chico Preto, CEO of CHICOOH+, about the choice of the motto.
Furthermore, the company began to neutralize its carbon emissions in its operations and received the Carbon Free Brasil seal certification.