Executive intends to boost the content producer’s relevance in the advertising market
This week, the SBTone of the largest producers of multiplatform entertainment content in Brazil, has announced Murilo Rosa as its new Head of Sales. Murilo will lead the commercial group reporting to Luciana Valerio, Commercial Director of SBT.
An executive with over 25 years of experience in the advertising market, Murilo has worked in Band’s marketing team, following his career as a business executive at Folha de S.Paulo and nineteen years at Grupo Globo, where he led the commercial team at Globosat and later became Head of Industry for Other Services.
With a solid track record and innovative vision, Murilo brings with him not only the mission of continuing the existing work, but also of introducing new ideas and solutions that meet the emerging demands of advertisers. His arrival represents an important step in strengthening SBT’s position as a leader in the communications market, promising a dynamic and strategic future for the company.
According to Rosa, her goal is to keep SBT relevant and boost its growth in revenue and relevance in the advertising market, taking advantage of her experience in the digital ecosystem and the evolution of the media.
“Today, advertisers don’t just want audiences for the sake of audiences; our goal is to understand their needs and transform them into effective media solutions. I firmly believe that we have all the necessary tools. I am in a very happy place and confident that, with my expertise in leadership and transformation, we can operate successfully within this new business ecosystem,” says Murilo.
*Cover photo: Disclosure/SBT
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