Previously, Paula Granette worked in strategy for Santander and in the agency’s Creative Performance Hub.
BETC Havas has promoted Paula Granette to Director of Comms Media Planning. She will be responsible for strengthening integrated media planning and increasing campaign efficiency, reinforcing Havas Group’s proprietary Media Experience methodology.
Previously, she worked in strategy for Santander and in the Creative Performance Hub at BETC.
With over 20 years of experience in the market and several national and international awards, Paula stands out for her expertise in full funnel, comms planning and customer experience. Her professional career includes stints at agencies such as Suno United Creators, Mirum and Sunset.
In her new role, Paula will play a hybrid role, integrating media and planning and serving as a liaison between BETC Havas and Havas Global.
