Former Stink executive also takes on the role of executive producer in the advertising division
Anonymous Content Brasil announced the arrival of Renata Dumont as the new general director and executive producer to lead advertising operations. In her new role, the executive will oversee the development of new projects with brands and agencies as partners.
According to the production company, the advertising operation, in partnership with Rebolución, is preparing to hire directors for productions in the segment, with announcements expected soon. “Advertising has become a significant part of Anonymous Content’s global operation and now we are replicating this model here in Brazil,” says the director.
On the advertising side, Anonymous Content has been the creative force behind major global brands such as Apple, Nike, Amazon, Netflix, Coca-Cola and HP. Most recently, at the 2024 Cannes Lions, the production company was awarded the Grand Prix in Entertainment for the documentary “We Are Ayenda,” created in partnership with WhatsApp and Modern Arts, which tells the extraordinary story of the Afghanistan Women’s National Youth Football Team and their remarkable escape from the country after the Taliban took power in 2021.
Renata Dumont is an executive producer with 20 years of experience working in production companies. She started in São Paulo as head of commercial for Latin America at Hungry Man, becoming director and executive producer at Delicatessen and Stink. Her leadership in the production of campaigns such as “Coma” for Getty Images; “Print for Help” for HP; and “Sprite Shower” for The Coca-Cola Company led her to receive global awards at festivals such as Cannes Lions, D&AD, Clio, Ciclope and El Ojo.
