Project signed by VML will have eight episodes and aims to combat ageism
Nutren Senior announced the launch of a videocast that aims to talk about healthy maturation, entitled “Pro-age Connection”.
The project, carried out by VML and produced by Zamunda and Loud, aims to combat ageism, bringing conversations about health, well-being, work, entrepreneurship, connection and sense of belonging.
“In contrast to the ‘anti-aging’ proposal, which worships youth, we seek to encourage people to live by looking positively at aging, by valuing history and taking care of their health to live an even better future. To this end, the Pro-Age concept, now a social movement, has been developed for over 2 years to empower and spread the importance of seniors,” said Lara Naccache Miranda, Head of Consumer Care Marketing at Nestlé.
The series will be hosted by Maria Cândida, journalist, presenter, writer and activist of the Ageless movement and will feature 8 weekly 1-hour episodes on the brand’s YouTube, Spotify and Deezer platforms. Guests include Debora Bloch, Marina Person, Astrid Fontelenne, Adriana Coelho, Oscar Schmidt, Dilma Campos, Ney Messias and Candice Pomi.
