Action is to celebrate Consumer Day
Shopee brought the Barões da Pisadinha to the Consumer Day campaign, celebrated on March 15th.
The duo Rodrigo Barão and Felipe Barão, in partnership with Sony Music, made a parody of the song “Recairei” to mark the campaign that offers discount coupons and free shipping to users.
“In this campaign, the purpose is for each consumer to take advantage of our offers to gift themselves. We have prepared everything so that they can enjoy our platform in the best possible way, in a simple, safe and fun way”, said Felipe Piringer, responsible for Shopee’s strategy and marketing.
Datasheet:
Equipe Shopee
Head of Marketing: Felipe Piringer
Branding Manager: Charles Cruz
Creative Producers: Carlos Eduardo, Ciro Iadocico and Marcela Cruvinel
Media and planning: Gabriel Hernandes
Copywriter: João Gabriel and Fabricio Iglesis
Video producer: Buffalos TV
Audio producer: Comando S Audio
Media Agency: We Agency
