The line launched by Óticas Chilli Beans is limited and has 14 models of glasses, including sunglasses and prescription models
Chilli Beans is renowned for its collections. Over the years, it has presented lines featuring names from music, movies, series, sports and, now, it is launching its line with the universe of cards from Copag.
The collection, launched by Óticas Chilli Beans, is limited and has 14 models including sunglasses and prescription glasses, as well as a deck of cards personalized with the brand.
“This brand exchange thing is something we’ve been doing for twenty years and, for us, it’s very normal and very cool. So, this collection came to Óticas because we believe it has more to do with the public. We adapt the partnerships to our public. The idea is to have this surprise and for people to question why we combined glasses with cards. This questioning is cool”, said Caito Maia, CEO and founder of Chilli Beans.
The line was officially presented at an event held last Thursday (18), at the Óticas Chilli Beans store on Oscar Freire, in São Paulo. In an interview with propmarkMaia said that the collection took 10 months to be launched.
“Our designers work with the brand and study its history in depth. In this case, they delved into the color palette of the cards, the material, the history of poker with sunglasses… We go to the partner and look for this information to put together the collection. We have a lot of elements to bring and it’s very rewarding to create a line like this,” he added.
The product line is limited and will be available in all Ótica Chilli Beans units and e-commerce.
