With the motto “Where do you choose to invest your time?”, the brand brings the provocation of how everyday choices impact everyday life
Sho2gether has unveiled its Father’s Day campaign, which focuses on the Memories concept and celebrates the creation of memories between fathers and children.
With the motto “Where do you choose to invest your time?”, the brand brings the provocation of how everyday choices impact daily life and aims to provide reflection on how paternal moments mix with hobbies that are passed down as an inheritance between generations.
“Strategically, in addition to the aspirational nature of the campaign, we want to reinforce how Shop2gether provides speed and convenience. The goal is for our consumers to enjoy the moments that really matter, alongside the people they love. We always want to be positioned as a lifestyle hub, which provides convenience and is present in special moments with our audience,” said Ana Isabel Carvalho Pinto, CMO and co-founder of Shop2gether.
The campaign pieces are present throughout the brand’s website, email and social media, with emphasis on the video format, which presents an even more poetic tone.
