New features include new design, targeting capabilities, ad formats and measurement tools
Spotify has announced updates to its ad manager, which is now called Spotify Ads Manager.
The generator now includes a new design designed to simplify the user experience, new targeting capabilities to give advertisers more options for reaching audiences, new ad formats like Canvas and Video Opt-in, and measurement tools.
“At Spotify, we’re constantly innovating to deliver a high-quality advertising experience that helps advertisers achieve their business goals. Our newly redesigned Spotify Ads Manager brings greater ease, control and performance, making it easier than ever for advertisers of all sizes to get started with advertising on Spotify,” said Sam Bevan, Global Head of Mid Market & Growth at Spotify.
The company also announced that Audience Manager will soon be launched, which will be a dedicated space for advertisers to manage their saved audiences within the platform.
