Campaign uses artificial intelligence to help people choose gifts for the date
Farfetch has presented its Father’s Day campaign, which combines technology with tradition through two ways of giving gifts, one using artificial intelligence and focused on the future and another inspired by the past, valuing generations.
With the motto “The date is the same, but the way of gifting is different”, the piece, developed in partnership with artist Caco Neves, uses the resource to explore the curation of marketplace products.
“Father’s Day is always a special date, but this year we wanted to bring an updated approach. By using artificial intelligence as one of the inspirations for our campaign, we sought to unite tradition and technology, illustrating how our product curation has incredible gift options for the most diverse profiles of fathers, from the most modern to the most classic”, said Debora Capobianco, Marketing Director Latam at Farfetch.
In addition, the brand will also present a series of content on Instagram and its website, as well as a gift guide curated with products.
