Sports-related content has been key to Twitch’s growth, and the streaming service is changing the way we Brazilians experience traditional sports. With events like the Kings League, developed by Ibai and Piqué, and broadcasts by Casimiro, the biggest Brazilian sports streamer, we have gained millions of followers, raising the profile of the service.
At Twitch, we enable fans from all over the world, including Brazil, to interact and support their favorite teams with interactive features like live chat, emotes, and real-time commentary. This interaction provides unique opportunities for brands to engage with a highly loyal audience. We empower streamers with advanced technology, featuring examples like Casimiro, who is known for supporting local businesses and charitable organizations. These streamers and events bring the passion of traditional sports to the digital landscape, connecting and engaging audiences on a global scale.
Esports streaming on Twitch offers a unique and interactive experience for fans. In Brazil, streamers like Gaules are taking part in this Twitch revolution, creating communities and bringing fans closer to the action than ever before.
We have established ourselves as a go-to streaming service for sports content, delivering impressive growth and significant user engagement. Hours watched of sports content increased 28% year-over-year, a remarkable feat considering that sports viewership grew fivefold in 2021. We also host a dedicated ecosystem for competitive gaming, with programs and events dedicated to this growing sport, highlighting the top teams, leagues, players and events. Users watch an average of 2.5 million hours of content daily, demonstrating the significant impact of our streaming service and its growing popularity.
Twitch’s esports offerings have expanded the diversity of content available on the service. Once focused primarily on gaming, it now offers a variety of sports, from football to basketball, to esports and even chess. This variety gives viewers the freedom to choose the sports that interest them most. Casimiro, for example, offers a variety of sports-related content, including analysis, reactions, commentary on past football matches, player interviews and live streams of games.
One of the most striking features of watching sports on Twitch is the community. Through chat, viewers can actively participate, creating a vibrant community. These changes are shaping a new era of digital entertainment, where sports are not just broadcast, but also experienced and discussed in innovative ways.
Brazilian streamers like OEstagiário and Adolfz are examples of how we are transforming sports broadcasting and engaging our audiences. OEstagiário takes a direct approach to commentating football matches, combining authenticity with professional analysis to reach a wide and diverse audience. Adolfz, on the other hand, is recognized for his in-depth analysis, reactions and interactions during sports broadcasts, offering an immersive experience.
These streamers exemplify how Twitch is becoming the go-to destination for sports fans looking for dynamic and interactive content. Their presence and influence highlight the crucial role streamers have played in the evolution and popularization of digital sports broadcasting in Brazil. As we continue to grow and diversify our content, we expect to see even more innovation and increased fan engagement, making Twitch the premier hub for sports enthusiasts around the world.
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