New technology makes products “float”
LED Expert has announced that it is bringing transparent panel technology from China that allows images and videos to be displayed without blocking the view of what is behind it, making the product appear to be floating.
“We can create a scene as realistic as a sneaker floating in a specific spot, like in a shop window, for example, or in the middle of an event, with an incredible level of realism, displaying all the transparency from the inside out,” says Danniel Xavier, CEO of LED Expert.
The technology is already modernizing exhibitions, shopping malls, chain stores and museums, in glass windows and buildings, being used in facades, walls and even in museums, such as the Science and Technology Museum of Rio de Janeiro, which uses the device to disseminate scientific knowledge. The SESI Lab, in Brasília, also uses the panels.
“These special modules have up to 80% transparency and high video quality and performance, which creates this visual effect. Those inside the location see the street completely, those on the street see the hologram, like a metaverse,” explains Xavier.
When used for digital out-of-home campaigns, screens maximize the amount of natural light entering buildings. “Light, thin and efficient, they are easy to install and maintain, in addition to being environmentally friendly due to their low energy consumption. With simple operation and flexible control, they easily connect to computers, graphics cards and remote transceivers, allowing content changes via wireless or remote control,” concludes Danniel.
