BrandLovrs survey also shows that 50% of companies face challenges when working with content creators
BrandLovrs published a study to understand how brands view the creator economy and what barriers exist to the success of campaigns between brands and content creators.
The survey shows that 95% of brands intend to increase or maintain their investments in creator marketing. However, around 50% of them face significant challenges when working with content creators.
According to the survey, around 75% of companies find it difficult to hire the right creators who align with the brand’s values and aesthetics, and 35% point to content quality as a concern.
In addition, measuring return on investment (ROI) is also a point of concern for 29% of companies. Other challenges include managing relationships with creators and legal and financial bureaucracy, mentioned by 15% and 13% of brands, respectively.
“This information indicates that there is a lot of opportunity for brands and creators to leverage their results and technology has a fundamental role in making collaboration between advertisers and content producers scalable,” explains Rapha Avellar, CEO and founder of BrandLovrs.
(Credit: Photo by TheRegisti on Unsplash)
