Campaign includes broadcasting of a film on open TV, created by the Suba agency, as well as out-of-home media and social networks
Negra Rosa launched the brand’s first TV campaign presenting the complete line of hair products for black women, following the purpose of valuing real women and plural curvatures.
“Negra Rosa has always aimed to offer high-quality products that meet the specific needs of black beauty. We will continue to expand our line, strengthening our presence in the market and also supporting other black women,” says Rosangela Silva, founder of Negra Rosa.
Created by the Suba agency, the piece features the brand’s founder and curator, Rosangela Silva, who shares the space with models who represent real black women, as well as collaborators who bring the brand’s purpose to the stage in a practical way. The production is also made up of black women, including the director of photography, assistants, photographers, make-up and hair, styling and catering.
“All of Negra Rosa’s communication, from the conception of the concept ‘Real Women, Plural Curvatures’ to the composition of the campaign’s production team, highlights the leading role of black women and Rosangela’s role as the driving force behind the brand. We are proud to be the partner chosen to stand alongside Negra Rosa in her ambition to make the brand reach even more consumers who, through the use of the hair care line, exercise their self-esteem and reaffirm the beauty of their identity,” says Fabiana Bruno, founder and CEO of Suba.
The campaign will include broadcasting the film on open TV, as well as out-of-home media and social media.
