In an unusual combination of three Brazilian passions, coffee, dulce de leche and Paçoquitaa Havanaa brand synonymous with coffee, alfajores and the traditional Dulce de Leche for Brazilians visiting Argentina, announces an unprecedented collaboration with Paçoquita, a brand from Santa Helena, a leading company in the peanut-based sweets and snacks segment, for the launch of the drinks in its coffee shops.
The partnership brings two options to the menu, the Paçoquita Vannaccino, in versions with or without coffee, and the Paçoquita Cappuccino, making a match of the traditional Dulce de Leche from Havanna and the unmistakable flavor of Paçoquita.
A hit on the Havanna menu, Vannaccino comes in a version prepared with dulce de leche and Paçoquita. Customers can choose between two versions: coffee-based or cream-based. The 400ml drink is sold from R$18.90.
To warm up the winter season, the Paçoquita Cappuccino follows the chain’s traditional recipe with dulce de leche and the indulgence of Paçoquita on the edges, available for R$15.90.
“Paçoquita is a timeless brand that is loved by Brazilians, which introduces a new audience to the Havanna chain. Our goal is to bring a fun and tasty winter partnership with this innovation that delivers a unique flavor,” says Camila Akutsu, general marketing manager at Havanna Brazil.
The new products will be available for a limited time in all Havanna stores. This semester, the brands are planning new joint launches.
“The partnership with Havanna is part of our ‘Mixture That Gives Good’ campaign, which shows that Paçoquita is a versatile product for different consumption occasions. Just like Paçoquita, Havanna products have unique flavors, and it makes perfect sense for them to come together to positively surprise fans of both brands,” explains Leonardo Adimari De Santis, Marketing Director at Santa Helena.
In addition, Paçoquita and Havanna plan to launch a digital campaign to announce the news, including videos on the main digital channels of both brands, content production with digital influencers and activations in physical stores.
*Cover photo: Disclosure/ Paçoquita/ Havanna
Follow Adnews on Instagram e LinkedIn.
#ADDSomethingNew #ADNewsOficial #ADGroupBR
