Action in partnership with TIM, Eletromidia and Context allows fans to win tickets, including for dates that are already sold out
Rock in Rio, in collaboration with TIM, Eletromidia and Context, launched the third and final wave of Rock in History, allowing the public to enjoy new experiences and collect badges, which include pairs of tickets to the festival.
“We are always on the lookout for new technologies to further enhance our fans’ experience. With each edition, we manage to deliver an even better and more unforgettable Rock in Rio. With Rock in History, the public has a unique opportunity to travel through time and learn about the festival’s history, told by those who really know it and were there from the beginning. We are very happy with the excellent reception we are receiving and seeing people interacting live,” says Ana Deccache, marketing director at Rock World.
The initiative is free and takes the public on an interactive journey through the history of the festival, offering the chance to win tickets, including for dates that have already sold out. Fans can explore various stories at digital points spread throughout Rio de Janeiro, using five immersive content formats, taking the experience to a new level. By pointing their cell phone camera at the QR Codes at Eletromidia’s facilities, users are transported to historic moments of the festival, unlocking exclusive content and accumulating virtual badges in the shape of guitar picks.
The first 180 fans to collect all 40 badges will win pairs of lawn tickets to the festival and will be able to pick up a physical palette at participating TIM stores.
