The project is available as a videocast and podcast on YouTube and Spotify, as well as additional content for TikTok and Instagram.
Senac RJ expanded the series of interviews “Speaking of Purpose” exploring entertainment as a way to impact young audiences in favor of education.
In its third season, the project debuts a new panel format, featuring journalist and creative strategist Bárbara Bono and actor and comedian Júlio de Sá as presenters.
“Speaking of Purpose” brings conversations about the future of professions, creativity, entrepreneurship, games and technology with a different approach, connecting these themes to social media trends, innovation events and classroom conversations.
“The major changes in the world, especially in education, have led us to rethink the way Senac RJ communicates. Today, there is a lot of talk about the future of work, professional choices, the need for constant updating and future skills, but how can we bring young people, more specifically Generation Z, into this conversation? This is where ‘Falando de Propósito’ came from, which seeks to be closer to and speak the same language as teenagers and young professionals. It is the ‘Edutainment’ concept that contributes, in practice, to the rejuvenation of the brand”, says Marcelo Nitzsche, digital media coordinator at Senac RJ.
In the first episode of the new season, “Your attention has been hacked”, Kuba’s Innovation Director, Genesson Honorato, discusses Generative Artificial Intelligence, TikTok, the technological revolution and the reduction of attention span. The second episode is themed “The periphery is gamer: let’s make money with it?”, bringing Jamela, from DiversiGames and speaker at SXSW to talk about how this can be a good career gateway for those who are just starting out.
With eight episodes, the series ends with “Generation T and the Future of Work”, which features future of work expert Maira Blasi as a guest, discussing the skills needed to deal with the changing world.
“Speaking of Purpose” is available as a videocast and podcast on the Senac RJ YouTube channel and on platforms such as Spotify, in addition to additional content for networks such as TikTok and Instagram.
