To promote its new production, “A Caverna Encantada”, SBT has formed strategic partnerships with two relevant market players: Disney+ and Kwai.
On the app for creating and sharing short videos, some scenes from the production will be shown first-hand on social media before being broadcast on television. During the first five chapters of “The Enchanted Cave”, spoilers will be released exclusively on the TV Zyn no Kwai profile, titled Spoilerzyn.
This initiative seeks to explore new content and engagement formats, taking advantage of the wide range of possibilities offered by digital platforms. “SBT reaffirms its commitment to innovation and adaptation to new trends in the audiovisual market,” says Luciana Valerio, Commercial Director of SBT. “This partnership promises to transform the way audiences consume television drama, integrating television and social networks in a unique and engaging way. Together with Kwai, we will bring fans a high-quality production, full of magic and emotion.”
On Disney+, the plot written by author Iris Abravanel will be available shortly after airing on SBT’s open channel and on the +SBT platform.
This collaboration strengthens Disney+’s content portfolio in Brazil. It highlights the platform’s strategy of offering productions that resonate with local audiences. The inclusion of “The Enchanted Cave” in the platform’s catalog underscores the importance of local narratives that connect culturally with Brazilian audiences. This highlights the complementarity of content, in which Brazilian stories gain prominence, providing a unique and culturally rich experience for Disney+ subscribers.
“The Enchanted Cave” premieres this Monday (29), at 8:45 pm.
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