With the broadcast of the Paris 2024 Olympic Games, Cazé TV, led by streamer Casimiro Miguel, has reached a new level of importance. After being the first YouTuber to broadcast a World Cup on YouTube, he now brings a robust team to broadcast the Olympics. Unlike traditional broadcasters, Cazé TV takes advantage of its young audience and makes its presence felt with laid-back narrations and a strong presence on social media. Its enthusiastic posts and meme-filled language win over audiences in an authentic and fun way. Here are five valuable lessons we can learn from Cazé TV’s coverage of the Olympic Games:
1 – Authenticity and Relaxation: Everything about the Casimiro universe is far from the seriousness that Brazilian TV audiences are used to. From the serious but humorous narrations of Luis Felipe Freitas, to the crazy antics of reporter Diogo Defante and the presence of unusual guests like Milton Cunha, everything is part of the Casimiro universe and makes perfect sense for its broadcast. Its content also shows that an informal tone can attract and engage large audiences. Being genuine and accessible creates a stronger connection with the audience.
“Honey, what time is group sex?”
LOL Milton Cunha is unique. #OlympicsOnCazéTV pic.twitter.com/cTPpE3Rv45
— Brenno (@brenno__moura) July 27, 2024
2 – Time to post? When the public wants it: The lack of fixed times to post content on social media shows that being flexible and timely can be effective. Posting when content is most relevant or exciting, rather than following a rigid schedule, can increase engagement. Since the opening of the Games, Cazé TV’s Instagram profile has continued to post frantically. Last Sunday (28) alone, there were more than 150 posts between reels and statics.
3 – Use of Memes and Internet Culture: It’s no longer news that incorporating the language of memes and internet trends into content cuts and posts can make publications more shareable and viral.
ENOUGH!!!!!! I CAN’T TAKE IT ANYMORE!!!!! #Paris2024 #OlympicsOnCazéTV pic.twitter.com/QxMXQL7mpa
— CazeTV (@CazeTVOficial) July 29, 2024
4 – Emotional Involvement: Cuts filled with excitement and emotion highlight the importance of conveying passion and energy. Showing genuine emotions can resonate more deeply with viewers, creating a more memorable experience.
ALL THE EMOTION OF SPORT 🥹
Fan bursts into tears after receiving an autograph from volleyball player Thaisa. We understand you! We would be like that around Mama Daher too. SHE IS TOO MAD! 💪🏽#Paris2024 #OlympicsOnCazéTV #Visa pic.twitter.com/h87A1tC8JR
— CazeTV (@CazeTVOficial) July 29, 2024
5 – Engagement at first sight: Do an exercise. Go to Cazé TV’s Feed and notice how easy it is to identify the content of a post without having to open it.
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